The Greats Story
In 2007 Jon and Ryan had discussed an early idea for GREATS but didn't do anything with it. Then, in late 2012 they got together and said, "What if?"
What if we built an online-only men's footwear brand that made high quality product and sold it direct to the consumer at a value price in comparison to other brands in the same categories? Seven weeks later they quit their day jobs, raised some money, and here we are today. The GREATS team is made up of an army of two and a few really passionate, smart, willing to do whatever it takes freelancers that, frankly, keep the ship moving in the right direction. At the moment, we're splitting the duties in Los Angeles and New York, but that will change soon enough.
We're passionate about building a brand that we will be proud of and that can only be done if you're proud to wear it. It's ok to buy status, just don't overpay.